How does the visual respond to the audio?
The audio is quite
an up tempo song and to make the visuals match the song, in the video they have
included loads of shots and content to give it a busy atmosphere and match to
something like what the listener pictures in their mind.
How is the
structure of the song reflected in the visuals?
The song
repeatedly cuts to the band on the side of a high building with the sun out
giving it a sense of calmness and links well to the song as it slows down. Also
for example when the boy on the bike and the car collide, the guitars suddenly
stop. The lyrics say 'Heaven and Hell' repeatedly which shows the listener that
there may be a life threatening situation in the video which could raise the
question, heaven or hell?
How does the
mode of address appear visually?
The mode of address it very much concentrated on the
band having the star image in the video. It is very performance based.
Narrative
and Performance
Does
the music video contain a narrative? What percentage of the video is narrative
and what percentage is performance?
I would say that the percentage of narrative to
performance is 50/50. The video has a strong narrative and puts the idea across
of rebellious behaviour. It is named ‘Kings and Queens’ which then lined up
with the video of hundreds of teens and young adults on bikes makes the video
seem to have a rebellious meaning to it. There are shots of people throwing and
smashing things.
How
does the video communicate the authenticity of the artist?
The performance element to the song shows the
authenticity of the artist. They are very much performance based and
concentrate on the star image. They like to use live audiences in parts of
their songs which also bring out the star image element too.
Star
Image
The star image is a very big part of this music
video. Firstly it has the band on a much higher position to everyone else in
the video. We find them on the side of a tall building with the sun shining on
them. This brightens them up as if they are the most important people there. Also
they are shown as silhouettes in most of the video which again blocks them out
as if they are too important to be shown in relation to the other common people
in the city.
Relationship
of visuals to music and lyrics
Do
the visuals illustrate or amplify the meanings present in the music?
I think that the visuals play a big part in emphasising
the lyrics in the video. The load chaotic guitars in the main chorus of the
song reflect the chaos of the bikes riding through the city. Also when the man
is hit on the bike, the whole video slows down and a white horse comes from the
distance. It adds a whole new meaning to the song.
Technical
Aspects
Are
there any notable/ interesting uses of cinematography, mise en scene or
editing?
There is an echo of an eagles cry right at the start
which is visually replaced with a city scape. This emphasises the echo.
Secondly there is the sun on the horizon and as the bikes start coming over the
hill, the music builds up. It also builds as Leto gets closer to the mic. As
the music builds often through the video there are bikes riding fast through the
city. When the music slows down, the band and the sun are shown which sets a
calm atmosphere again.
Generic
Conventions and Iconography
Does
the video challenge or fulfil your expectations of music videos in this genre?
I think that this does fulfil my expectations of
music videos in this genre. It is very much to do with performance but also the
way the video is presented with the shots and how the song is written, it makes
the video seem how the audience listening to it would visualise it.
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